announcing Our program partners!
Expanding our offerings to entrepreneurs through mission-aligned collaborations
Whether you are part of our Student-Made network or not, we want to offer your creative entrepreneurs new tools and learning resources to help them scale what they’ve started. We invite you to explore more details below— and reach out if you’re interested in a collaboration or have any questions.
Collaboration
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Impact
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Entrepreneurship
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Collaboration ✳︎ Impact ✳︎ Entrepreneurship ✳︎
Dale Carnegie programs are designed to enhance communication, leadership, and interpersonal skills, ensuring their clients can navigate the complexities of today’s world with confidence and competence. They offer a range of training solutions tailored to meet the unique needs of each client, from individual coaching sessions to comprehensive corporate training programs.
Value of OUR Collaboration
Amplifying the impact of hands-on business experience, leadership, and community engagement that stands at the core of Student-Made Store’s mission.
Integrating Dale Carnegie’s proven leadership development frameworks to elevate communication, confidence, and influence for student Creators and Managers.
Bridging entrepreneurial action with leadership excellence to prepare students not just to run businesses, but to lead with purpose.
Presentations that influence people
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Student-Made Starter Tier Cost: 6 Seats at $1,150 or 15 Seats at $2,800
Student-Made Advanced Cost: 6 Seats at $1,000 or 15 Seats at $2,500
Length: 1-Year Access
Where: Virtual, Self-Paced Modules
Features:
Access to Presentations that Influence People (1-hour)
Also includes access to Win Friends and Influence People: Secrets of Success (2.5 hours, 35 videos), Communicate to Lead (3, 20 min. modules), Customer Service Excellence (25 minutes, 6 videos)
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This powerful self-paced program enables you to create a complete persuasive presentation online from concept to printout. A certified Dale Carnegie Trainer teaches you by video in segments while you build your presentation. The Trainer directs you to test your knowledge with a brief quiz and other interactive exercises. You complete the course and build an entire presentation in one hour or less!
Win Friends and Influence People: Secrets of Success
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Student-Made Starter Cost: 6 Seats at $1,150 or 15 Seats at $2,800
Student-Made Advanced Cost: 6 Seats at $1,000 or 15 Seats at $2,500
Length: 1-Year Access
Where: Virtual, Self-Paced Modules
Features:
Access to Win Friends and Influence People: Secrets of Success (2.5 hours, 35 videos)
Also includes access to Presentations that Influence People (1-hour), Communicate to Lead (3, 20 min. modules), Customer Service Excellence (25 minutes, 6 videos)
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Learn Dale Carnegie’s 30 principles for "How to Win Friends and Influence People." Ample stories and examples are provided to make each principle clear, and advice is shared on how to put these principles into practice every day. A guidebook is also included with exercises to help the learner apply the principles to their own circumstances.
The content is a video comprised of rich graphics and animations alongside a video host instructor.
Communicate to lead
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Student-Made Starter Cost: 6 Seats at $1,150 or 15 Seats at $2,800
Student-Made Advanced Cost: 6 Seats at $1,000 or 15 Seats at $2,500
Length: 1-Year Access
Where: Virtual, Self-Paced Modules
Features:
Access to Communicate to Lead (3, 20 min. modules)
Also includes access to Presentations that Influence People (1-hour), Win Friends and Influence People: Secrets of Success (2.5 hours, 35 videos), Customer Service Excellence (25 minutes, 6 videos)
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Analyze the different communication types and commit to applying the right type of communication in the appropriate business setting.
Learn to identify and manage filters to be role models of effective communication.
Some elements of interaction we can control; some we cannot. One of the things in our control is our ability to listen attentively and empathetically.
Customer Service Excellence
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Student-Made Starter Cost: 6 Seats at $1,150 or 15 Seats at $2,800
Student-Made Advanced Cost: 6 Seats at $1,000 or 15 Seats at $2,500
Length: 1-Year Access
Where: Virtual, Self-Paced Modules
Features:
Access to Customer Service Excellence (25 minutes, 6 videos)
Also includes access to Presentations that Influence People (1-hour), Communicate to Lead (3, 20 min. modules), Win Friends and Influence People: Secrets of Success (2.5 hours, 35 videos)
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In this video-based program, critical elements of Customer Service Excellence are discussed, including:
How to make customers feel welcomed and important
What customers want
Common customer service mistakes
A model for meeting and greeting customers
How to deal with the emotional and practical aspects of unhappy customers
*Cost outlined above includes ALL four of these modules in the Dale Carnegie On Demand Collection
Portfolio Careers are a growing trend in the future of work, and side hustling is how the journey begins. Lane Two helps Entrepreneurship Centers at Colleges/Universities, and Economic Development Organizations to support more early-stage entrepreneurs with live programs specifically for side hustlers. There are many potential entrepreneurs out there who can thrive if just given a straightforward pathway to get their idea started.
Inspiring low barrier-to-entry side hustle culture on college campuses, regardless of business background, or start-up funding.
Sparking entrepreneurial thinking to increase business creation on campus.
Creating a funnel for new students to join the Student-Made program once their venture is off the ground.
Value of our Collaboration
90-Minute "Side-hustle Roadmap”
Webinar
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Non Student-Made Campus Cost: $2,500
Student-Made Starter Cost: $2,250 ($250 Discount)
Student-Made Advanced Cost: $2,000 ($500 Discount)
Length: 90 Minutes
Where: Virtual Zoom
Features:
Marketing package to promote to students on campus
Overview side hustle pathways
Q+A with audience featuring panel of experienced side-hustlers
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This LIVE, interactive webinar will teach early-stage + aspiring side hustlers about the diverse range of side hustle business models that are available to them and introduce the step-by-step roadmap to go from idea to launch.
The session will also include a panel discussion with experienced side hustlers + a live Q & A with the audience.
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Campus contact will meet with Jeff and discuss overview of session topics, and how to effectively promote to reach interested student side hustlers.
6 weeks of promotion to students with the Lane Two marketing materials will allow for ample participation in the webinar— which is open to unlimited attendees.
90 minute webinar is held, with students coming prepared with their own business ideas or questions that can help spark their future interest.
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Not-yet running a Student-Made branch?
Get a feel for side-hustle interest on campus before committing to launch a Student-Made program. With unlimited spots available, you’ll get to provide a jumping-off point for students starting to think entrepreneurially. From here, we can talk about the next step in evaluating a Student-Made launch, including an 8-week Feasibility Study run by our team.
Already running a Student-Made branch?
We’ve engaged students who are currently running a business, but an on-ramp for students just beginning to think about starting a business may be missing. Offering this top-of-funnel option brings in new students to your center, and builds a pipeline of businesses to involve in Student-Made in the future.
6-Week “How to start a Side-hustle” course
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Non Student-Made Campus Cost: $8,500
Student-Made Starter Cost: $8,000 ($500 Discount)
Student-Made Advanced Cost: $7,500 ($1,000 Discount)
Length: 6 weeks
Enrollment: 25 students maximum
Features:
1 x 1.5 hour Zoom webinar per week
1 x 1 hour Zoom office hour session per week (drop-in style coaching)
2.5 hours per week (x 6 weeks) = 15 hours of instructional time
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Provides early-stage + aspiring side hustlers with the skills, tools, and knowledge needed to transform an idea, skill, or hobby, into a new line of income.
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Module 1: Your Foundation
Self-Awareness, Market Awareness + Executing Customer Discovery (the first test)
Module 2: Your Model
Building a Prototype + defining your Side Hustle Model (the second test)
Module 3: Your MVO/MVP
Go-to-Market with the launch of your Minimum Viable Offer (the third test)
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Not running a Student-Made branch yet?
This Lane Two program will help get several side hustle businesses operating sustainably on campus that can be later propelled by Student-Made’s selling channels. Gaining 6 weeks of in-depth content will prepare students new to the business world for scalable growth and a solid background knowledge of the facets that go into their businesses.
A potential launch of Student-Made in the following semester would be a good trajectory to keep momentum going for these new side-hustlers!
3-Week Intensive “Side-hustle incubator” Course
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Non Student-Made Campus Cost: $5,000
Student-Made Starter Cost: $4,500 ($500 Discount)
Student-Made Advanced Cost: $4,000 ($1,000 Discount)
Length: 3 Weeks
Enrollment: 25 Students Maximum
Features:
3 Learning Labs (2 hours each)
3 Office Hour Coaching Sessions (1 hour each)
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Helps early-stage and aspiring entrepreneurs to start and grow a thriving side hustle— through 3 modules each lasting 1-week.
The Three Learning Labs will guide students through key phases.
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Part 1: Your Side Hustle Systems
Week #1 is about setting the foundation for side hustle success through an introduction to the Side Hustle Spectrum, defining a winning aspiration and installing the Four Lanes Portfolio System.
Part 2: The Customer Discovery Lab
Week #2 is about winning with your side hustle— which starts with understanding your customer. This session introduces a range of discovery experiments and supports students to plan and execute the first test.
Part 3: The Prototype and MVO Launch Lab
Week #3 is about going to market, and speed is key for side hustlers. This session helps students to quickly test their offer with a prototype experiment that also lays the groundwork for the launch of their Minimum Viable Offer.
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Not yet running a Student-Made branch?
If you’re not quite ready to launch a Student-Made branch with selling channels for students, then this lower cost option could be a good place to start— and help prove the interest in launching our program once students reach the “go to market” phase and are ready to start selling. That’s where we come in!
Already running a Student-Made branch?
This program is directly tied to Student-Made on campus, funneling new interest to the program and your center. Student-Made co-founders will be present for the first session to intro our program to new students not yet engaged with Student-Made yet, and outline the steps needed to join our program once they successfully complete this course. This will allow us to reach students who are entrepreneurial thinkers, but not yet running a business— which is a demographic of entrepreneur we often miss.
The Startup Bug is a small education-focused organization that provides hands-on learning experiences, workshops, and programs designed to help aspiring entrepreneurs develop startup ideas, build teams, and understand early-stage business creation. It focuses on experiential learning, idea generation, and incubation-style activities that introduce participants to the startup process in a practical, collaborative environment.
Value of Our Collaboration
Accelerate our current Student-Made businesses, providing more structure and learning for their business growth.
Expose creative founders to concepts that will further strengthen their business models and pathways to success.
Legitimize branding and customer engagement for long term success.
in-Person “Launch Foundations Bootcamp”
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Non Student-Made Campus Cost: $5,000
Student-Made Starter Cost: $4,500 ($500 Discount)
Student-Made Advanced Cost: $4,000 ($1,000 Discount)
Length: 8 hours
Enrollment: Unlimited students
Features:
3 most essential courses to get student brands up and running.
Session from the Student-Made founders on “The Student-Made Story” of inspiration moment to a nationwide program.
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Instill aspiring student founders with the entrepreneurial mindset through a series of accessible, dynamic lessons that build founders fast. Every lesson leverages experiential learning by enabling students to apply the lessons towards their own ideas. The Startup Bug doesn’t just teach lectures without student action.
Also hear from the Student-Made Founders on the inspirational story of Student-Made including why creative businesses are the predominant mode of entrepreneurship on campus, and how this developed into our mission today to support ideas that are within the means of undergrad students to get up and running with low stakes.
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The Student-Made Story
Featuring the two Student-Made founders, we’ll cover the inspiration moment in 2017 all the way to present day with over 25 campuses in our nationwide network.
Student-Made Lean Canvas
From The Startup Bug, students build a simple business model on a single sheet of paper.
Branding 101
From The Startup Bug, students build their company’s brand guide, including its logo, colors, typography, voice, and tone.
Pricing Your Products
From The Startup Bug, students learn how to price their products by analyzing competitors.
Pitch Time!
Culminating with a bang, the day will end with pitching the ideas created throughout the day, including how Student-Made will help them go to market and reach customers on campus.
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Not yet running a Student-Made branch?
You’ll get to hear the value of Student-Made from the founders, and our impact goals for launching our program on your campus. And through The Startup Bug, we will gauge interest among students in learning the essentials of an early startup business— which will translate well into assessing interest in the Student-Made program on campus to provide selling outlets to new business concepts created throughout our visit.
Already running a Student-Made branch?
Your students will get to meet the founders and hear the origin story behind the program they’re part of today— and we will draw out new students interested in bringing a business concept to life, with the goal of helping your center engage new entrepreneurs and expand the pipeline of students ready to join Student-Made in the near future.
2-day Virtual “Growth Crash Course” Intensive
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Non-Student-Made Campus Cost: $2,500
Student-Made Starter Cost: $2,250 ($250 Discount)
Student-Made Advanced Cost: $2,000 ($500 Discount)
Length: 2 Days— Your choice whether occurring over a span of 3 days or 7 days
Enrollment: 10 Students Maximum for most hands-on ability to facilitate with each student.
Features:
6 key topics for making sure your brand is well positioned for success as your grow beyond the launch phase.
Three 75-Minute sessions on each day.
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Gives 10 students an opportunity to value-test their businesses, and be ready to better capitalize on sales outlets through Student-Made if they’re already enrolled— or be positioned to start selling through Student-Made if your campus launches a branch of the program.
Geared mainly toward existing product businesses, this program will cover growth-oriented topics to make sure students are well positioned to grow successfully beyond the initial launch phase. This includes re-evaluating the basic business model, pricing strategy, and brand look/feel.
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Example schedule (2 sessions over 3 days)
Day 1 (Tuesday Eve - all times in local time)
5:30 - 5:45 PM: Intro to Program
5:45 - 7:00 PM: Student-Made Lean Canvas
7:00 - 7:15 PM: Break
7:15 - 8:30 PM: Pricing Your Products
8:30 - 9:30 PM: Customer Discovery
~~ students have Wednesday off but are aiming to conduct 7-10 customer interviews ~~
Day 2 (Thursday Eve)
5:30 - 5:45 PM: Customer Discovery Debrief
5:45 PM - 6:45 PM: Business Registration, Taxes & Banking
6:45 - 7:00 PM: Break
7:00 - 8:45 PM: Branding 101 & Pitching (incorporated into their SMS)
8:45 - 9:30 PM: Final Pitches
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Not yet running a Student-Made branch?
If you’re not quite ready to launch a Student-Made branch with selling channels for students, then this is a way to still provide very valuable tools to students geared toward legitimizing their product businesses as they sell through their own channels (personal website, pop-ups, etc)
Already running a Student-Made branch?
This program is directly tied to Student-Made on campus, taking the Top 10 student businesses that could benefit from intensely analyzing their offerings over 8 hours to become better prepared to thrive through the Student-Made program. This could be 10 students who are preparing to pursue their businesses most seriously in the future— or 10 students who could use a boost to perform a bit better on their sales and brand awareness.
